Mascaró, symbol brand of Menorca
Mascaró was founded in Ferreries (Menorca) in 1918 as a workshop making handmade ballet slippers.
In the 50’s the second generation of the firm, under the direction of Jaime Mascaró, changed the workshop from producing handmade shoes to a factory of quality design shoes, thus initiating a process of expansion which culminated in the opening of several stores in the 80’s. At the end of the 90’s Lina and Úrsula Mascaró, already the third generation, took over and consolidated the prestigious “quality and design” as their main distinguishing marks and expanded to new international markets with a number of stores which continue growing.
Nowadays, Mascaró has more than 250 employees, 47 stores worldwide and presence in the main showcases on the five continents with their three main brands: Jaime Mascaró, Úrsula Mascaró and Pretty Ballerinas.
The Mascaró products blend design with handmade craftsmanship using the most advanced technology in the production. The two brands Jaime Mascaró and Úrsula Mascaró has an extensive offer where the customer can always find the fitting shoe with its accessory for every occasion. Pretty Ballerinas has been a real revolution and it has become the favourite shoe for "it girls" and celebrities all over the world.